For years, real estate recruiting has been based on gut feeling, referrals, and guesswork.
Brokers would ask:
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“Who looks busy?”
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“Who seems unhappy?”
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“Who might be open to a conversation?”
And then they’d spend months chasing the wrong agents.
Meanwhile, the best agents move quietly, often without announcing anything publicly.
The truth: By the time an agent says they’re thinking of switching, you’re already late.
Today, the most successful brokerages are using data, trends, and predictive signals to recruit agents before their competitors even notice them.
Welcome to Recruiting Intelligence.
🚀 Why Traditional Agent Recruiting Is Broken
Let’s be honest:
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❌ MLS “Top Producer” lists are backward-looking
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❌ Social media popularity means nothing about switching intent
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❌ Cold lists waste time, money, and morale
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❌ Most brokers spend 80% of their time chasing agents who will never move
What brokers actually need is:
👉 A way to identify which agents are rising, frustrated, under-leveraged, or outgrowing their current brokerage.
This is exactly what Brokers Recruiter was built to do.
🧠 From Data to Decisions: How Recruiting Intelligence Works
Every day, MLS systems generate massive amounts of real transactional data:
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Closed sales
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Sale prices
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Dates
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Agent roles (Listing / Buyer / Dual)
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Offices and brokerages
Most platforms just store this data.
Brokers Recruiter analyzes it.
We transform raw MLS data into strategic recruiting signals.
🔥 The Agent Momentum Score™: Who Is Heating Up Right Now?
Instead of asking:
“Who was big last year?”
We ask:
“Who is growing RIGHT NOW?”
We calculate:
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Recent closed volume
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Growth vs previous period
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Role mix (Listing / Buyer / Dual)
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Acceleration trend
And generate a Momentum Score (0–100).
This shows:
🚀 Which agents are breaking out
😐 Which are flat
📉 Which are slowing down
High-momentum agents are:
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Ambitious
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Growth-oriented
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Commission-sensitive
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And statistically more likely to switch brokerages
📈 The Trend Signal: Who Is Accelerating (or Declining)?
We compare:
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Last 90 days of closed volume
vs -
Previous 90 days of closed volume
And show it as:
📈 +72% (strong growth)
📉 -30% (declining)
This tells you instantly:
“Is this agent’s business moving UP or DOWN?”
🏢 The Office Dependency Factor: Who Is Carrying Their Brokerage?
Here’s a powerful but overlooked insight:
Agents who produce a large percentage of their office’s total volume have leverage, power, and usually frustration.
They often think:
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“Why am I giving so much to this brokerage?”
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“I could do better somewhere else.”
Brokers Recruiter calculates:
“What % of this office’s business depends on THIS agent?”
If it’s high → poachability increases dramatically.
Even if the agent already switched offices recently — that itself is a strong signal.
🎯 The Agent Poachability Index™: Who Is Most Likely to Move?
This is where everything comes together.
Brokers Recruiter computes a Poachability Score (0–100) based on:
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Momentum
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Growth trend
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Office dependency
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(Optionally) Commission upside
And classifies agents as:
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🔥 Very High (80–100): Act now
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🎯 High (60–79): Strong targets
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👀 Medium (40–59): Monitor
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💤 Low (<40): Low priority
So instead of asking:
“Who should I call today?”
You get:
✅ A ranked, data-driven recruiting hit list.
💰 The Commission Gap Insight: Where Is the Money Being Left on the Table?
Brokers Recruiter can also simulate:
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What the agent likely earns today
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What they could earn under a better split model
And identify:
“This agent is likely leaving $15,000–$50,000+ per year on the table.”
That’s not a sales pitch.
That’s math.
🧭 Introducing the Agent Target Radar™
Instead of messy spreadsheets or generic leaderboards, Brokers Recruiter gives you:
🎯 A live, ranked, filterable recruiting command center
You can filter by:
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Momentum
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Trend
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Poachability
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Office
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Price segment
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Role (Listing / Buyer / Dual)
And instantly answer:
“Show me the top 20 agents in this county who are growing fast and likely to move.”
🧠 This Is Not a CRM. This Is a Recruiting Intelligence System.
CRMs help you manage conversations.
Brokers Recruiter tells you:
Who is worth talking to in the first place.
🏆 Why Top Brokerages Are Switching to Data-Driven Recruiting
Because:
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They recruit earlier
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They recruit smarter
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They waste less time
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They win better agents
🚀 The Future of Agent Recruiting Is Predictive
The brokerages that will dominate the next decade are not:
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The ones with the biggest brand
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Or the most offices
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Or the most recruiters
They are the ones who:
Use data to see agent movement before it happens.
📞 Want to See Your Market’s Recruiting Intelligence?
Brokers Recruiter analyzes your MLS and shows you:
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Your best recruiting targets
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Your competitors’ weak spots
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And your biggest growth opportunities
